DON'T FORGET GEORGE EVENTS (PTY) LTD

EXPERIENCE

In the live events arena there are no second chances. Oversights will cause bumps, and bumps have a habit of sparking disaster. The best way to learn the trade is on the job and experience paves the way to flawless event planning, event management, and delivery of world class events and activations

CREATIVITY

Putting an event or activation together is both science and art. A science because of the meticulous attention to detail required. An art to play puppet master to the multitude of elements, which when done right, create the magic which defines a world class event.

EXPERTISE

With a sterling track record of more than 15 years, Don’t Forget George is an event company which has perfected both the science and  art of event management, brand activation and experiential marketing. It is our experience, expertise and creativity which set us apart…

ABOUT US

Don’t Forget George is a leading South African event production company LAUNCHED in 1998 in response to the need for SPECIALIST EVENT PLANNING, EVENT MANAGEMENT, EVENT PRODUCTION AND EXPERIENTIAL MARKETING SERVICES.

With a wealth of international experience in performing arts and entertainment, a solid foundation in marketing and PR, and the imagination and innovation to extrapolate strategic communication into captivating experiences, managing director and owner Gavin Mills  set out to redefine expectations and conquer the world…

For the past 15 years, Don’t Forget George Events has consistently exceeded expectations with incredible ideas, flawless event planning, event management and event production, and exceptional value for money.

Players

20140127-Gavin-Headshot

Gavin Mills

Managing Director

Gavin has 20 years of international experience in performing arts and stage production.

He worked throughout Europe appearing as principal at the Moulin Rouge in Paris, the Scala in Spain, the Estoril Casino in Portugal, to name but a few.

He appeared in various television productions with stars the likes of Ray Charles, Anita Baker and the Gipsy Kings.

On returning to South Africa he focused on choreography and was commissioned to run rural and peri-urban operations for the IEC Voter Education Campaign in the North West Province (then Bophuthatswana), leading up to the first SA Democratic elections in 1994.

After, he was approached by Ogilvy & Mather Johannesburg, where he became director of Event Marketing between 1994-1998. His innovative thinking, passion and attention to detail resulted in the exemplary performance of his department - and the ongoing success of DFG...

Berna

Bernadett Mills

Director

Bernadette first visited South Africa to compete in the Miss World Pageant in 1992 at Sun City. During her visit she fell in love with the country and found her man…

In 1994, Bernadette moved to SA where she completed her studies, obtaining a BA Communications & Psychology through UNISA.

Boasting earlier qualifications from Hungary in journalism - and her own weekly column in a local publication - Bernadette was soon snapped up by National Publishing to launch a national Promotions & Events publication.

When necessity dictated, Bernadette left National Publishing to join Gavin in Don’t Forget George. The rest is history.

george

George

Inspiration

George Bernard Shaw inspired our vision, mission & approach. But George has changed…

George is you. George is me. George is every one of the thousands of people who through our work, we reach and touch.

Our commitment to exploring uncharted waters, finding new tools and learning new ways, gives us the edge. Our unique background and diverse experience sets us apart.

Eccentric, unconventional, passionate, professional, committed, we enjoy our blue sky mindset and uncompromising quest for big ideas.

We add pizzazz and panache, intrigue and excitement, and when the action kicks in, we get our rush seeing the unforgettable experiences we create - and the difference we make.

WE RISE TO THE CHALLENGE OF
HARNESSING THE MOMENT
MAKING THE MEMORY.

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

ANTOINE DE SAINT-EXUPÉRY

Some Fun Facts

Total Events
Biggest Audience
Smallest Audience
ALLHAPPY

Services

Conferences &
Galas

Conferences &
Galas

PANACHE TO PIZZAZZ IN THE NAME OF STYLE! From moonlit Masked Balls on summer nights, to Feasts fit for a King under Shimmering lights. From Awards, Rewards, ...an Occasion of Note... ‘From start to finish, our experience and expertise sets us apart' FLAWLESS design, IMMACULATE planning, WORLD CLASS production.

Industrial
Theatre

Industrial
Theatre

ALL THE WORLD YOUR STAGE! Every brand and every organisation is the star of its own little soapie. We create our worlds and choose our casts and act out the world the way we want it to be. The power of theatre pervades our world. Our stories GET YOUR MESSAGE THROUGH!

Game
Shows

Game
Shows

Let the fun and excitement of TV game shows spark the buzz and spread the knowledge. Based on popular TV hits like ‘Minute to win it’, Weakest Link etc. or home-grown, made to fit... Big or Small, Series or One-off, Office or Out, we’ll play your Game - To CHALLENGE is the easiest WAY to ENLIGHTEN

Concepts &
Strategy

Concepts &
Strategy

ITS HOW YOU SAY IT! The day has come. Your big national event. You haven’t slept for two days, this is it: The audience arrives in five minutes! What’s done is done, what isn't, too late. RELAX, and join the party - with Don’t Forget George. We BUILT our REPUTATION on EVENTS - and we’ll stake it on YOURS!

Activations &
Roadshows

Activations &
Roadshows

Let them see, let them hear, let them taste, let them smell - and let them feel why midst all high tech hype, it’s face to face where friendships last. With Don’t Forget George on beaches, in malls, wherever... harness the MOMENT, make the MEMORY - SHARE MAGIC and REWARDS!

Script &
Copy Writing

Script &
Copy Writing

Our productions set the stage, our word-art gets the message across and influences behaviour. Let us weave your words for presentations, conferences, launches and team building.

3D Design &
Animation

3D Design &
Animation

CONSTRAINED ONLY BY IMAGINATION. What you imagine, what you perceive. Through line, form, colour and space, let us set your vision in motion. Don’t Forget George - blurring the divide between what is - and is not. Innovation in 2D and 3D DESIGN and ANIMATION!

Audiovisual
Production

Audiovisual
Production

IF A PICTURE PAINTS A 1000 WORDS - WHAT WHEN IT MOVES. Your story in motion. from concept to script, from storyboard to set, from studio to you. Don’t Forget George does it all Where QUALITY SHOWS!

Stage &
technical

Stage &
technical

Let us turn ideas into structure, visions into environments. Stage, set design and technical production is where we glitter and sparkle!

Artistes & Entertainment

Artistes & Entertainment

IF IT EXISTS, WE’LL FIND IT - IF NOT, WE’LL CONCEIVE IT! There’s a lot of talent out there. And a lot of ways to stage, present, deliver, offering infinite possibilities to package entertainment with creativity, novelty and explosive impact - Our IDEAS give wing, but it’s in PRODUCTION where we FLY!

Service Videos

Event Concepts, Management and Production

Brand Activation and Experiential Marketing

Stage, Sets and Environment Concepts & Design

3D Design & Animation

"Some see things that are and ask 'why?', we dream things that never were and ask 'why not?'."

George Bernard Shaw

MATTERS OF OPINION

albert-einstein

TALKING TECHNOCULTURE

Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.” Indeed, today we are part of a society where our very existence depends on science and technology. Could this possibly be a prescription for disaster, where our own smartness could be our downfall? Could the combustible mixture of misguided ‘intelligence’ and power blow up in our faces?

Western society has accepted a technological imperative, making it not merely our duty to foster invention and constantly create technological novelties, but equally our duty to surrender to these novelties unconditionally, just because they are there, without consideration to consequence.

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New Mind

A WHOLE NEW MIND

Birth of the Conceptual Age

A few years ago Dan Pink wrote Free Agent Nation, a book  which caused quite a stir in thinking circles. His following book, A Whole New Mind taking an in depth look at the roles of right brain/left brain utilisation into the future suggested we are entering a ‘Conceptual Age’ – and to prepare for it we need to improve six essential abilities: design, story, symphony, empathy, play and meaning.

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comedy__tragedy-1vxlf68

DRAMATIZE IT!

The impact of virality of videos on Youtube and social media platforms illustrates without doubt, the power of dramatics to drive marketing and communication.

Nowadays, access to market is almost without limits, and hours, weeks and months are spent crafting incredible strategies to leverage a plethora of potential platforms – but what’s happened to the drama? Why don’t I get that warm fuzzy feeling from or affinity to subject, message or hero anymore. Have we let the music die?

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Judgement-Day-00

JUDGEMENT DAY

If aliens ever came to Earth, who would we choose to meet them, what would we want them to think of us? Who would be the best representatives of humanity – and of all life on Earth?

It seems almost a foregone conclusion that the the President of the United States would be heading the list, probably with a bevy of superpower heads of state, UN representatives, and in all likelihood representatives of the primary religions of planet Earth. But would any or all of these be the right choice to speak on behalf of the human race?

What is pretty likely if intelligent life did come to Earth and politicians made the call, we would firstly quarantine our visitors, then kill them, and finally dissect them and put them in bottles in a new museum somewhere. Surely not the way to go…

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Crisis

10 CARDINAL SINS OF EVENT MANAGEMENT

Over the years, people have often asked what we consider to be the biggest sins when planning and managing an event or activation. From experience, in my opinion, these are the ten cardinal sins from which there is seldom redemption… 

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DFG-Easter-Card-2014-WEB

THERE’S NO TIME LIKE NOW!

Happy happy Easter! The year is 4 months old – and I wonder how many out there have stuck to their New Year resolution guns. Don’t look my way. One or two failing by a short margin, but the rest: Gone down in flames like a stag party Drambui.

Isn’t change a bitch! I mean, giving up smoking is a breeze when I only have to do it from New Year, the beginning of next month, next week, …tomorrow! But somehow when the time arrives, my mind still pictures me doing it tomorrow – cos after all, today is today – a different space in time.

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Crystal-ball

TRENDS 2014 IN SA VIDA LOCA

2014 has only just begun and already January is about done!
As we grit our teeth and surge into the wide open spaces of a brand new year, it wouldn’t hurt to have a last glance back because without doubt, amasing things since the new millenium, over the past half decade and indeed, the past year will influence the way living and life plays out in 2014 and beyond…
INTERNATIONAL LIFESCAPE
The shenanigans of global players in both politics and business have had – and continue to have – mind boggling impact on the lives of everyone on the planet.

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ACTIVATIONS – RULES OF ENGAGEMENT

Recently returning home from a kick-ass 2 month national roadshow, I found myself contemplating RULES OF ENGAGEMENT for experiential marketing and brand activation.
Month after month, there are hundreds of promotions and activations all over the country, the large majority of which, in my opinion, fall short of overriding objectives of converting consumers to customers.
Everyone knows consumer experience is key. But too many ‘experiences’ seemed developed more around brand needs and aspirations, and not enough around needs, wants and aspirations of audiences.

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russ-image-chef-hi

THE PROOF OF THE PUDDING

Imagine trying to cook up a banquet without menu in mind or recipe in hand, or trying to create a fashion masterpiece without design concept or pattern, or even heading out on an adventure without route planning and map.
The fact is, trying to accomplish anything spectacular without a clear vision and plan of action is more time than not, over-optimistic and unrealistic… so why do so many events and activations nowadays, lack a ‘big idea’, focus on objectives and transparent plan of action.

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raisehand

HOT STICKY AND UNEXPLORED

When considering our local events industry, it’s not so much about whether we’re on track with the rest of the world. It’s whether we’re on the right track for the South African marketplace. We have a unique marketplace with a unique spectrum of cultures, unique demographics and in many ways, unique access channels to the nation.

That said however, one cannot question the fact that the digital revolution has irreversibly changed our lives in SA as much as anywhere else on the planet. Look back only 20 years: No mobile phones, no e-mail, no internet. Today we couldn’t operate without all three!.

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Face-off

LET’S FACE(BOOK) IT.

How marvelous, the wonderful world of online…
…And how ironic that virtual society is evolving along the same lines as social behaviour in the real world.
Let us compare…
Think of moving to a new town in some exciting new country. It’s a brand new world, full of exciting new places and faces. Every interaction is an adventure. You get to know the supermarket staff, the postman, your neighbours, anyone and everyone you happen to come across in your brand new world gets a happy hullo and an enthusiastic smile.

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CONSUMERCENTRICITY AND RAIDS OF GREY

How fortunate we are to live in hi-tech times. Every bit of information that has ever existed, swelling exponentially second by second, available to anyone, anywhere at any time, right at your fingertips.

Problems which before took days, months, …years, now solved in seconds, statistical analysis and number crunching which only decades ago were beyond the scope of comprehension, now within the grasp of the common man.

Ironically, due to these same technological capabilities, our world is being invaded by grey – and brands, once shining icons on our lifescapes are being eroded almost to the ranks of commodities.

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Testimonials

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