CONSUMERCENTRICITY AND RAIDS OF GREY

How fortunate we are to live in hi-tech times. Every bit of information that has ever existed, swelling exponentially second by second, available to anyone, anywhere at any time, right at your fingertips.

Problems which before took days, months, …years, now solved in seconds, statistical analysis and number crunching which only decades ago were beyond the scope of comprehension, now within the grasp of the common man.

Ironically, due to these same technological capabilities, our world is being invaded by grey – and brands, once shining icons on our lifescapes are being eroded almost to the ranks of commodities.

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