THE PROOF OF THE PUDDING

Imagine trying to cook up a banquet without menu in mind or recipe in hand, or trying to create a fashion masterpiece without design concept or pattern, or even heading out on an adventure without route planning and map.
The fact is, trying to accomplish anything spectacular without a clear vision and plan of action is more time than not, over-optimistic and unrealistic… so why do so many events and activations nowadays, lack a ‘big idea’, focus on objectives and transparent plan of action.

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